Penguin Computing
As a very tradeshow-focused company, Penguin Computing had very tight turn arounds as there were often multiple tradeshows every week around the world. For a small team of three, this was a very daunting task as it often required us to design booth layouts, ship material and introduce new products throughout the year. While this didn’t leave a whole lot of time for designing fresh new ideas, there were still plenty of projects that required out-of-the-box thinking such as how we would display graphic card capabilities while mitigating the risks associated with shipping and displaying $50,000.00+ worth of material at events. The solution? Cardboard cutouts.
Project Highlight: Penguin Computing FrostByte™ Rack
Penguin Computing FrostByte™ Rack
In terms of tradeshows, the most intensive project that I put together would easily be the FrostByte storage rack unit that I designed at Penguin Computing. Weighing over a whopping 450lbs+ and valued at over $100k, the unit was deployed to show showcase Penguin’s newest storage solution FrostByte.
Design-wise, each unit had to be strategically placed and ordered on a spreadsheet in order to accompany the cardboard features list listed above it. A fully functional monitor was mounted on top to demonstrate the FrostByte Storage Solution. Additionally, each button was carefully painted yellow for company branding.
Quick Mount PV
For Quick Mount PV, having only two major tradeshows to work on was a breath of fresh air as it allowed me to focus on quality production vs efficiency. This meant that I had time to design more intricate exhibits and show customers QMPV’s company values through interaction.
